According to the Colorado Tourism Office, Colorado saw a record high of $27.7 billion in travel spending and 90 million visitors in the same year. If you own a vacation property in Steamboat Springs, use this to your advantage. Proper vacation rental management can direct more tourists to your property!
Not sure how to increase rental bookings? Use these tips for optimizing your vacation rental occupancy rate. Start booking more guests today!
Update the Property
Research other vacation rental properties in Steamboat Springs. What unique amenities or features draw your attention? Offering similar features can make your property more attractive to guests.
Choose upgrades that improve the property value, such as:
- Tasteful decor
- Bathroom upgrades
- Free WiFi
- Streaming services
- A sauna or hot tub
- Improved curb appeal
- Enhanced security
- Smart home features
- Luxury bedding or linens
- New kitchen appliances
After making these upgrades, complete a rental analysis. Check the nightly rates for similar listings nearby.
This will help you set competitive prices. Use dynamic pricing tools to keep up with seasonal trends and demand.
Enhance the Rental Listing
After completing the above renovations, take new photos of the property for your online listing. Listings with high-quality photos increase online views by 118%. You can also add video tours to increase views by 403%.
Provide details about the property to make it more attractive to tourists. Don't forget to mention the new upgrades you're offering.
Some platforms allow tourists to narrow down their options based on amenities. New offerings can help you appear for more searches. Gaining more online visibility can increase rental bookings.
Use storytelling language for the vacation rental listing description to grab the reader's attention. Paint a picture of their next trip to Steamboat Springs!
Add a compelling call to action and your contact information at the end of the listing. Encourage people to book a stay or contact you for more information.
Increase Rental Bookings Online
Leverage digital marketing and advertising to improve your vacation property occupancy rate. These strategies include:
- Search engine optimization
- Content marketing
- Influencer marketing
- Paid advertising
- Social media marketing
Generating positive reviews will help future guests fall in love with the property. They'll recognize why guests before them chose your vacation rental.
Improve Guest Experiences
Improving guest experiences can lead to more five-star reviews and boost rental occupancy rates. To offer great experiences:
- Offer around-the-clock services
- Use state-of-the-art technology
- Simplify checking in/out
- Go beyond expectations
Consider creating a guest book. Show off your favorite venues, restaurants, and shops to help guests live like locals.
Choose Vacation Rental Management
You can increase rental bookings by outsourcing your vacation rental management. A full-service company can respond to guest needs on your behalf. This will lead to high satisfaction rates and five-star reviews.
Optimizing Your Vacation Rental Occupancy Rate
Optimizing your vacation rental occupancy rate is easier than you might think. Simply partner with a vacation management company. Relying on their services can increase rental bookings!
Our team at PMI Steamboat is part of a fast-growing franchise that's been perfecting the industry for nearly 20 years. Rely on our state-of-the-art technology and award-winning services. Contact us now for a free rental analysis.
