With a 31% increase in travelers to Colorado over the past ten years, Steamboat Springs is a lucrative place to own vacation property. But not every season will produce an onslaught of bookings. As a host, you'll need to be nimble and adapt to changes in demand to keep your property occupied.
Read on to learn the best strategies for attracting guests in the off-season!
Create Compelling Discounts
Steamboat Springs tourism may not be as active in the spring or fall months. But you can make the prospect of a vacation then seem more attractive with the right incentives. Look into offering promotions like:
- Discounts for longer stays
- Bundled packages including meal coupons
- Discounts on lift tickets or other rentals
Vacation rental pricing shouldn't stay the same from one season to the next, anyway. As a vacation rental host, be mindful of seasonal demand and shift rates accordingly to stay competitive.
Offer Better Amenities
To improve off-season occupancy, you'll need to make your Steamboat Springs property even more appealing. That means considering adding amenities like:
- Upgraded kitchens
- A hot tub or sauna
- Outdoor kitchens and firepits
Vacationers will appreciate knowing they can relax by a fire pit on a crisp fall evening. Refreshed kitchens with spacious islands are another great way to entice off-season guests. And they'll enjoy accessing a sauna any time of year!
Focus on Off-Season Rental Marketing
Attracting off-season guests means putting together a stellar marketing campaign. In your online listing, focus on:
- Spotlighting the best off-season actvities
- Using high-resolution photographs and videos
- Creating targeted marketing strategies
Showcase what makes Steamboat Springs a great winter vacation guest attraction. Or talk about the best hiking and cycling trails for fall visits.
Additionally, plan on tailoring your marketing campaigns to different demographic groups. You'll be more likely to attract families with kids in the summer, for instance. Marketing efforts in the fall should target couples looking for a cozy getaway.
Make Customer Service a Priority
Finally, don't underestimate the power of communication. Even if it's not the busy season in Steamboat Springs, excellent customer service can go a long way. You'll help boost your vacation rental income stream with good hospitality.
Make guests feel welcome from the moment they discover your online listing. Plan on:
- Responding to inquiries quickly
- Providing contact information during a guest's stay
- Offering recommendations on local eateries
- Creating a welcome basket to make guests feel at home
These simple gestures can help guests feel secure in their decision to book your property. And they might even be more likely to make a return trip!
Start Attracting Guests in the Off-Season
Attracting guests in the off-season boils down to creating a savvy marketing campaign that touts the area's best features. Use good photographs and descriptions to show why Steamboat Springs is an ideal vacation destination any time of year. And offer incentives and top customer service skills to secure more bookings.
PMI Steamboat provides clients with proven business tools to maintain sought-after vacation properties. As part of one of the fastest-growing franchises in the country, our seasoned team can handle property management essentials to help you maximize your investment. Contact us today for a free consultation!
