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It's getting tough these days to run a vacation rental property in Steamboat Springs, Colorado. The city was once a wellspring of vacation rental returns, but then a ban in 2022 denied new rentals from opening.
As such, you can't just rely on seasonal demand anymore to fill vacancies. Your vacation home investment now requires clever, new strategies to get profits back where they belong. If you're in the vacation property business, what tips will help you succeed?
Today we'll examine things like:
- Making a killer listing
- Improving your rental's offering
- Crafting an unforgettable guest experience
And much more. Here are the most important tips you need to know to make your Steamboat Springs rental a top contender.
Make Your Listing Sing
According to Dr. Gloria Mark, people only have a 47-second attention span, on average, when looking at their screen. In other words, people will be looking at your listing for less than a minute before they move on. Unless something grabs their attention about your vacation rental property, they may very well move on to the next.
To make your listing stand out, consider:
- Using captivating language
- Adding professionally-taken photos
- Put the big selling points upfront
- Have an eye-catching title image
In addition to this, don't discount your renter bio. People want to stay at a place that makes them feel welcome and safe. Part of doing that includes building the image of a friendly, welcoming landlord.
Improve Rental Amenities
When looking at listings, guests focus on what stands out. Namely, the unique amenities that set your location apart from the rest. An excellent way to increase occupancy is to upgrade your offering.
You'd be surprised at how little things can make a huge difference. Including stuff like:
- Popular streaming services on the TV
- Washer and dryer
- A fully-equipped kitchen
- Smart locks for contactless check-in
- Allowances for pets
In some cases, one of these things can be the dealbreaker all by itself. For example, imagine a family traveling with their dogs. The fact that your rental all allows them - when the rest do not - instantly makes you the final choice.
Have a Memorable Guest Experience
You've got to keep your reviews up. Future guests (who have no doubt had nightmare rental experiences) will look to these. If you're the sort of person that makes your guests' day, that will reflect in the review - and affect occupancy.
There's a million things you can do, but try stuff like:
- Being prompt and communicative
- Greeting them at the property
- Having a spick-and-span place
Even if the rental is great, their experience with you could be more impactful. So simply putting on a smile could make a big difference.
Manage Your Vacation Rental Property With PMI
Your vacation rental property in Steamboat Springs needs to stand out. So make a listing they'll never forget. Have excellent rental amenities and make it so the guests really feel at home.
PMI Steamboat Springs helps Colorado owners optimize their vacation rentals. Our cutting-edge tools and comprehensive support network ensure you get A-class service as a landlord. Grab a free consultation today.
